Pillars: Building Strategic Admission Practice

Laurie is a 19-year marketing and communications veteran, telling the stories of schools, non-profits, and small businesses. Her expertise lies in multi-channel marketing strategy and planning, content creation, cross-team collaboration, corporate communications, and digital media. She is proficient at implementing integrated solutions, setting a clear agenda, and managing brand identity and reputation.

Before she began her consulting career, Laurie built the marketing department at the Charles E. Smith Jewish Day School, constructed the social media presence of multiple organizations, led the design and development strategy process for more than a half-dozen websites, established and grew multiple content channels including blogs, podcasts, and more. She also led crisis communications and managed ongoing communications strategy during the COVID-19 pandemic.

Laurie holds a B.S. in Marketing & International Business from the University of Maryland, College Park and a M.B.A. with a concentration in Management & Corporate Communication from Fordham University. Laurie is the Founder and Chief Strategist of Elevate Next Level Communications and Marketing Strategy. She and David live in the D.C. ’burbs with their two boys who have boundless energy and are begging for a dog.

Odelia is Prizmah's Director of the Knowledge Center. Learn more about her here.

Cheryl is the director of the Day School Leadership Training institute. Learn more about her here.

Elissa is Prizmah's Chief Operating Officer. Learn more about her here.

Dan is Prizmah's Senior Director of Consulting. Learn more about him here.

Beth is Prizmah's Director, Enrollment Growth. Learn more about her here.

Miriam is the founder of Saddlerock Strategies, a boutique consulting service that works with schools and camps in enrollment strategy, program design and professional development.  She has worked in experiential and formal education and in strategic enrollment for more than 20 years. Miriam offers deep experience in understanding school dynamics and in strategic enrollment campaigns, having been responsible for recruiting for local schools and on national programs, while understanding that closing a deal with each individual family is what matters. She holds a BA in Jewish History from the University of Pennsylvania, and Masters Degrees in Education and in Jewish Studies from George Washington University. As a lifelong learner, Miriam is a graduate of Atidenu, Prizmah’s signature program in enrollment strategy training and in the Day School Leadership Training Institute (DSLTI). She lives in the suburbs of Washington, DC with her family and dog, Ruby.